2009 City neon

In 2009 the municipality of Milan made a deal with Clear Channel to install luminous totems in most downtown prime locations.

Not really a welcomed novelty, I thought, for we are already drowning into far too much street advertising. Nonetheless  I saw a unique opportunity to attract the attention of hurried passers-by  to  neon abstract compositions set in an urban environment.

Luckily I was able to convince Clear Channel to hold two of its totems free of publicity for a couple of weeks. The resulting minimalist composition was fairly pleasant, with bright white tubes framed in a black rectangle, while sufficiently transparent to maintain an uninterrupted view of the overall urban scene.