2009 Nothing Store (Milano)

Tired about the usual merchandise?

Why not have store that sells nothing? Nothing at all.
No goods, no displays, no advertising, no marketing.
And of course no salespeople, no clients, no checkout counter, no money, no credit cards.
How soothing!–

Yet it’s there. On the high street. In a prime location.
You cannot avoid seeing it and thinking.-
Why, what, when, how?