2019 Emptyness (Punta Arenas)

I have always been a fan of good advertising (striking graphics together with an enticing story), as much as I hate its obstructiveness when it’s bad, trivial and in the wrong place.

In the southernmost town of Chilean Patagonia, in the emptiness of an airport parking lot, framed by an uninterrupted big sky, I found the minimalism of bare billboards welcoming visitors to be most appropriate.


I would like to particularly  thanks the Chamber of Commerce of Punta Arenas and the Airport Authority for their support of this project.

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