2019 Highspeed Canvas (Santiago de Chile)

Two giant billboards to be viewed from a highspeed highway, entering the town of Santiago.

Giant canvas for an uncomplicated message.
Are they more appropriate to convey a complex story, to be comprehended in the blink of an eye, or no message at all?

 

What is certain is that it took less than a night to find the billboard tagged.
The message is nonetheless quite ineffective.

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