2019 Highspeed Canvas (Santiago de Chile)
Two giant billboards to be viewed from a highspeed highway, entering the town of Santiago.
Giant canvas for an uncomplicated message.
Are they more appropriate to convey a complex story, to be comprehended in the blink of an eye, or no message at all?
What is certain is that it took less than a night to find the billboard tagged.
The message is nonetheless quite ineffective.